March 13th, 2025

Cora pricing update: Our bad

Hey!

I’m Dan Shipper—co-founder and CEO of Every, the makers of Cora. I’ll cut to the chase: We messed up our pricing roll-out for Cora. It was communicated poorly and the pricing missed the mark. I’m really sorry about that!

We try to move fast around here, and sometimes we make mistakes. This is one of those times. For anyone who was surprised or feels like it came out of the blue, I totally understand—and sincerely apologize. My goal is to use this moment to make it up to you.

Here’s what we’re going to do next:

Immediately give you Cora completely for free for the next 3 months. We’ll also work with you closely over these next few months to figure out what the right pricing structure should be.

Here’s what we’re not going to do again: drop something big like this out of the blue without talking to you about it first. I really value the community here, and I know this could have been avoided if we’d discussed it with you.

My priority is to make sure you feel like you’re getting way more out of Cora (and the rest of Every) than you’re paying. At the end of three months my goal is we’ll have built enough awesome features to make you genuinely excited to stick around as a paying Cora user.

If you want to support the work we’re doing here before we get to that point, a paid subscription makes a big difference to us. We’re primarily bootstrapped, and we fund all of our activities from our revenue. You can subscribe here.

If you purchased a paid subscription in the last day and want to participate in the free 3-month plan, please email hello@every.to and we’ll get you squared away. If you purchased a standalone seat we will proactively refund it today.

As always, I’d love your feedback on this. We have a few ideas for pricing and we’ll post them on feedback.cora.computer shortly to get your input.

Dan